Bold, Simple & Effective Tips for E-Commerce Visibility [2021]

Wednesday, 28th July 2021

Online retail is an enormous business, and sales through e-commerce stores have been significantly boosted in the past 12 months.

Online retail is an enormous business, and sales through e-commerce stores have been significantly boosted in the past 12 months as more people stayed at home and shopped from their sofas.

Forecasts for the coming 3 years suggest that the trend will only continue, as projected online sales approach £150-billion by 2024 – and that’s a pie you can’t afford not to have a slice of if you’re selling online!

But getting your products to ‘stand out on the online shelf’ is a challenge – apart from having good SEO and digital marketing channels and campaigns in place to ensure your shop is found online, you also need to ensure that your digital product packaging is attractive so that it catches a potential customer’s eye.

The challenge is that – unlike a real-world shop where a customer can see the item in life-size and in close-up – online shopping is largely done on smaller screens, including mobile, where a small thumbnail image or at best a larger but not life-size image is all that’s available for a customer to make the initial purchase decision.

But fear not, there are some tricks of the trade to really help you get your products seen and get that first click on your way to a sale…

1. Less is more

With a small thumbnail to convey the info to entice a customer, it really comes to down to stripping back anything that is unnecessary – small text, too many elements, an unclear logo, a fuzzy finish on the actual item image, these should all be avoided in favour of a crisp image, bold logo and minimal text

2. Play up the value offering

If your product has a significant unique selling point (price, bundle value, size etc.) bring that to the front of the image in a bold way – for example, if you’re offering 2-for-1, or a 30% discount, make sure that stands out

3. Brand is key

If your product has a specific name brand that is highly recognizable, that’s a great selling point, and oftentimes brands have what is known as a ‘lock-up’ logo – for example, the ‘M’ of McDonald’s. Using these lock-up logos can really save space without diminishing the recognizability of the brand.

4. Be creative with colour

Vibrant colours catch the eye, so if possible use the strongest colour options of your products, and create image backgrounds that complement these to ensure the customer’s eye is drawn in.

5. Maximise keywords that resonate

Discoverability is key, and keywords that are strong for SEO but also resonate with what a customer is looking for will help you achieve great discoverability as well as engagement.

Ultimately, you need to position your online products very differently, and a really good way to get started is to trawl through a few websites that you use to buy the things you like, whether that’s groceries and edibles or fashion items, appliances, books and more. Make notes about what you see, like and don’t like. 

The things that catch your eye will be the same for other customers, so use these as benchmarks for your own image and packaging design.

Find out more about e-commerce solutions that really deliver great results. Speak to one of our team today on 01223 550800 or email info@realnet.co.uk.

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Responsive web design means creating web pages that automatically adapt to work well on all screens. This means they can be seen on mobiles, tablets, laptops and desktops of all sizes.

An e-commerce website is a website where online purchases can be made. This means the product can be chosen and the payment can be taken online. 

A brochure site is a simple website used to give your company an online presence.  This can add credibility to your company and provide valuable information like contact details and opening times.

A sitemap is a way to show Google where your pages are that it might otherwise not find. It is a list of pages on your website. It means that you know Google knows about your site and can index it correctly.

A product website is simply a website where all your products can be displayed along with images and any information that is relevant. These products can be managed easily allowing them to be grouped properly and be updated when needed. 

Built to meet the requirements of busy companies, LeanCMS is the modern business web solution.

With a large choice of features, from data importing, product management, customer logins, guest check-outs, industry compatible software such as Sage to photo galleries and foreign language pages; your website can reflect how bespoke, responsive and unique your business is.

For everything your website may need and more .... built with essential mobile responsive features to ensure your business can be found wherever your customers may be; on a desktop computer, tablet or mobile phone at any time of the day or night.

We've really made it simple and easy to master; the full demo of your website content management system can be done in a 10-minute phone call. No day-long training session or thick manuals to contend with.

LeanCMS will give you the ability to easily change the parts of your site that need to be regularly updated. It's also foolproof, so you really can't break your site!

You may have a requirement that requires a very specific user journey or need a solution that makes your business run more efficiently at the consumer interface or behind the scenes. You may just have a business idea that needs a digital platform to bring it to life.

Whatever your needs, our team is ready to work with you from conceptualization and design, and coding and implementation, to ongoing support and optimization as your web application develops. Examples of bespoke web development would be:

  • Training systems
  • Intranets
  • CRM systems
  • Sales management systems
  • Custom high-volume news websites

At Realnet we’ll take the time to look at your business and meet with you via Zoom or in person.

We will then suggest what we think is best for your business. Our websites are primarily:

 

Brochure Websites 

 

E-commerce Websites 

 

Bespoke Websites 

 

Directory Websites 

 

Product Catalogue Websites