Audience Insights on Twitter to Shut Down

Posted on: Sun, 19/01/2020

Twitter has announced it will be closing down its current Audience Insights element from its Analytics tools from the end of January 2020.

Audience Insights, which provides data on your profile followers including demographics, purchase behaviour, device usage, operating systems, brand affinity, engagement and more, will be removed on 30 January, although Twitter has yet to formally announce any possible alternative.

Twitter did, however, add a new ‘Conversations Insights’ feature to their Media Studio in November 2019, suggesting that Audience Insights may well surface in some form there come February 2020.

Given the importance of data and audience insights for marketing planning and measurement, it’s almost certain that Twitter will offer users the tools they need to be effective.

For more news, insights and guidance on social media and other digital marketing strategies, contact Realnet today on +1223 55 08 00 or info@realnet.co.uk

Audience Insights on Twitter to Shut Down
enlarge image

Subscribe to our Newsletter

* indicates required

Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.

Address

Realnet Ltd

  • The Studio
  • High Green
  • Great Shelford
  • Cambridge
  • Cambridgeshire
  • CB22 5EG
  • United Kingdom

Working Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday Closed - except emergency support
Sunday Closed - except emergency support