5 Key Digital Marketing Tips to Keep Your Doors Open

8th Jul 2020

5 key Digital Marketing Tips

When it comes to business, in times of crisis it’s absolutely essential to maximise any means available to you to keep your customer base engaged and aware of your services, and to generate new enquiries, leads or sales to keep your business stable while you wait for things to improve.

And with social distancing and isolation a very real factor due to the Corona virus pandemic, businesses need to make use websites and digital marketing now more than ever to keep trading during the inevitable economic downturn.

To start with, stick to the basics of website design and digital marketing:

  1. Identify and speak to your existing base as soon as possible – this might be by adding a notice on your website, sending an email, getting on the phone, sending text messages, or via social media or word of mouth. Let people know that you’re operational and working hard to service their needs.
  2. Hone your conversion techniques on your online platforms: incentivise users to your goal – whether it’s to call, submit a form, buy a product, share with a friend etc – by rewarding them in some way. This could be a discount, a special offer or prize, recognition via social media – whatever it takes to get users to complete an action. Be sure to communicate this clearly across all channels – the more you let people know, the more likely they are to react!
  3. Be innovative – if social distancing means you can’t have customers or clients in your shop or office, make plans to deliver what they need, or arrange a virtual face-to-face meeting with them. Make it easy to connect with you, and let your clients know that you’re available to help them! Open conversations with your customers on social media channels to ask them how you can do more to help them.
  4. Don’t stop measuring and testing – once the Covid-19 crisis is over, you’ll have learned a great deal which you might want to implement permanently. So ensure your Analytics tools are correctly installed, and set to measure return on investment on your campaigns. Know where and how your customers are finding you, and where they’re dropping off once they’re on your website, and don’t be afraid to try new ideas but be ruthless if they’re not working. The motto here is ‘Fail or Succeed Fast’ – focus on what works and delivers directly to your bottom line, discard the rest.
  5. Make use of available technologies and tools to help you deliver the above communication effectively. Marketing automation in which you send out personalised, relevant, useful and targeted communication to your customer base can save time and money and take a lot of the hassle out of your daily marketing regime.

Realnet is here to guide and advise anyone on how best to set up and manage websites and digital marketing during this challenging time. Please contact our friendly staff today or email info@realnet.co.uk to find out more.

Realnet is an established Cambridge digital agency, we have been helping all sorts of organisations with their online presence since 1998. From website design and ecommerce to digital marketing and PPC campaigns.

Contact us to make your website work harder for you.