News

It’s not as dull as it sounds! At its core, a content audit is a structured review of all the content on a website (and sometimes beyond it). That includes pages, blogs, landing pages, downloads and other assets. The aim isn’t simply to catalogue what exists, but to understand what each piece of content is doing, who it’s for, and whether it still supports the business’s goals.

This month, Google began rolling out its December 2025 Core Update, a broad algorithm change to its search ranking systems. This is a major update to Google’s scoring and relevance models that determine rankings across the entire index.

We take a brief look at this update and how it may affect website rankings going forward.

As generative search becomes the default interface for millions of users, traditional SEO alone is no longer enough. Search engines – both human and AI – have a shared preference for Clear, Structured, Segmented and Answer-focused content.

We explain more and give some ideas about the type of content you should be creating for GEO as well as SEO.

If you’ve recently noticed Direct traffic rising and Organic traffic falling in Google Analytics 4 (GA4), you’re not alone.

We have witnessed this shift on a number of accounts so thought we’d provide a helpful, non-technical explanation of why this happens, what’s causing the shift and how to interpret the data correctly.

Google’s new Brands facility in Merchant Centre represents a strategic shift that gives retailers more control over their brand identity on Google and allows them to connect with shoppers on a more meaningful level. As access expands, it could become a key tool for brands that want to build loyalty, tell their story, and compete not just on products, but on values and narrative.

What are backlinks and why are some of them toxic? How does Domain Authority actually relate to the ranking of my website in Google?

We try and give some clear answers to these questions without any jargon or too much techie talk and explain why those spam emails promising 1000s of backlinks should be ignored!

Having a call to action is desirable but a bit of thought can make it transformative in terms of visitor engagement. Businesses that craft thoughtful, persuasive CTAs generate action, not just visits.

We explain why a strong call to action (CTA) can be the catalyst that transforms curiosity into conversion.

In recent years, we have noticed an unsettling trend – a sharp rise in bot-driven website attacks. From spam form submissions to catalogue filters being bombarded by requests, these automated intrusions are becoming more and more frequent.

We take a look at why this might be happening, why you shouldn’t take it personally and what you can do about it!