News

The latest news and industry tips to help improve the performance of your website and digital marketing campaigns.
Building an Ecommerce Website

Building an Ecommerce Website

When designing and building an ecommerce website, current best practices focus on something we talk about a lot at Realnet - user experience. This includes simple navigation, clear product information and options, enhancing customer confidence by ensuring the site is...

read more
Carousel Sliders: Good Practice Or Bad For SEO?

Carousel Sliders: Good Practice Or Bad For SEO?

The once universal idea to include an image carousel top of the landing page is now almost unanimously considered a bad idea. On the surface, it seems like a great way to showcase key products, services or special offers, but in-fact any form of engagement with image...

read more
What is the average lifespan of a website?

What is the average lifespan of a website?

The Lifespan of a Website Your website is often one of the first points of contact that a potential customer might have with you and your business. A website is your 24/7 digital shop window, and an opportunity to create a great first impression. It’s an investment,...

read more
5 Things to Consider for Your New Website Design

5 Things to Consider for Your New Website Design

As the New Year dawns, many businesses turn their attention to their website presence and consider whether it is time for a refresh or a rebuild. For this article, as a Cambridge website design agency, we have tried to place ourselves on the other side of the fence....

read more
Realnet’s Own Website Redesign

Realnet’s Own Website Redesign

Since Realnet first opened its doors in 1998, our core focus has been on developing marketing websites, ecommerce websites and digital marketing strategies that deliver real, measurable value to our clients. A significant factor in the success of these websites and...

read more
Using Video to Enhance Your Digital Marketing

Using Video to Enhance Your Digital Marketing

Using Video to Enhance Your Digital Marketing: The Power of Visual Storytelling In the rapidly evolving digital landscape, where attention spans are shrinking and competition for consumer engagement is fierce, businesses must find innovative ways to captivate their...

read more
The Key to Successful Digital Marketing Campaigns

The Key to Successful Digital Marketing Campaigns

Digital marketing is the most essential and effective way for businesses to reach their target audience, expand their brand presence, increase revenue or generate more enquiries. But with so many digital channels and advertising options available, it can be...

read more
Let’s Get Personal: PPC in the new digital age

Let’s Get Personal: PPC in the new digital age

In the digital age, personalisation has become one of the most important aspects of marketing. The ability to tailor messages and offers to individual consumers has revolutionised the way brands connect with their audience. One area where this is particularly...

read more
Digital Marketing’s Key Success Measures Explained

Digital Marketing’s Key Success Measures Explained

Digital marketing is an essential part of any 2023 (and beyond!) marketing strategy and it’s likely that you either have an internal team working on this for you at your business, or you’ve outsourced it to a team to handle it for you. All of this is great, you’re on...

read more