Upselling and cross-selling are two ways to increase the value of a sale, but they are different and require a slightly different approach.
What is upselling?
Upselling is the practice of selling an upgraded, more expensive, but comparable product to a customer. For example, they might be looking at a necklace with a single four-leaf clover charm on it, but underneath the product details, you could feature a necklace with a series of four-leaf clovers.
A great place to feature upsells on a website, is alongside, or underneath a product, on the main product page.
What is cross-selling?
Cross-selling is offering supplementary or related products to a customer that complement the original purpose. Using the four-leaf clover necklace example again, as a cross-sell you might suggest matching earrings and bracelets.
There are a couple of great places to feature cross-sell products, either underneath a product, or during the checkout process, where you might say ‘customers also bought’.
McKinsey Management Consultants report that cross-selling can increase sales by up to 20%.
How does this work in WooCommerce?
Related Product modules can be added to the product pages of a WooCommerce website to work as a cross-sell and an upsell module can be added to check out elements and the products can be associated in the Linked Products section of the Product Data.
Adding upsell and cross-sell products also has the added SEO benefit of expanding the content of a product page and creating more internal links to products around the site.
If you want to find out more about how Realnet could help you with WooCommerce, get in touch!