Based in Addenbrooke’s Hospital, AVM Services is a decontamination specialist, operating commercially within the Estates and Facilities department of Cambridge University Hospitals NHS Foundation Trust.
Their website was not fulfilling its potential as a ‘member’ of the sales team and following a review of the website and digital marketing strategy a digital marketing plan was created and this included keyword targets, KPIs and overall goals.
The renewed AVM Services website has grown visitor numbers and page views, and reduced bounce rates, month on month. The main goals (several enquiry streams) have also been achieved in greater volumes than ever before.