TBT Uniforms Ltd provides commercial laundry services to local businesses and bespoke branded uniforms to businesses across the UK. With over 20 years’ experience in the clothing industry, their focus is quality fit, fashionable design and promoting eco-friendly materials.
Caring about the environment, TBT Uniforms recycle all packaging, overgarment bags, hangers as well as garments that have come to the end of their life.
TBT approached Realnet with a vision: to make fashion a cornerstone of their offering so that it is differentiated from more 'run of the mill' uniform suppliers.
They wanted a site that focussed on TBT’s unique selling points – quality, comfort and style, personalisation, local service and environmental awareness.
The first step for the website was to showcase the types of uniform on offer and encourage enquiries. As a start-up business, it was essential to try and instil faith in the brand from the outset. To this end, the case studies module was implemented, and strong imagery has been used to reinforce TBT's insistence on style.
The homepage is very visual, with dynamic elements for:
- Main banners
- Portals linked to key services
- Case study summaries
- Featured garments
These help to a) provide a highly visual reference to the visitor and b) create a feeling of dynamism.
Many of the pages have embedded enquiry forms using the Custom Form Builder module so that visitors have a call to action on many of the inner pages.
There is a product catalogue dedicated to showcasing the 'in stock' garments available and these have multiple images with zoom facility.
The site encompasses all the elements of professionalism, engaging visual appeal and clear functionality to help visitors achieve their goal.
From TBT's perspective, the website is easy to maintain, with all the key home page elements allowing for quick and easy updates (including automatically displaying the most recent case studies) to ensure the content always looks fresh.