When London HR approached Realnet, they had an existing one-page website that had been created as a ‘feeler’ towards branching out their services into the Cambridgeshire area.
Due to the lack of site content and depth though, the site was not generating any traffic and therefore enquiries – and was thus not supporting the expansion of the business.
London HR’s brief to Realnet was to create a modern, stylish website that really brings their ‘No Fuss’ message to the front, and highlights the range of specialised and personalised services they offer.
Added to this, London HR’s solution needed a branding, SEO and marketing angle that allowed them to target their new area of business effectively.
London HR’s modern, responsive website captures the professionalism of the business and gives clear indications as to the range of services on offer.
The site is goal-orientated, with clear entry points into the specialised service information areas, and calls to action to encourage user engagement.
Simple navigation, sleek imagery and concise content supports the ‘No Fuss’ motto of London HR, and Realnet’s bespoke Content Management System (LeanCMS) allows simple day-to-day management of the site by London HR staff.
London HR’s new solution has already started generating enquiries and visitor engagement.
Realnet is also working with London HR on developing digital marketing strategies that continually evolve the site to improve goal conversion.