KC Smith Ortho Limited Case Study

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Introduction

KC Smith is a part of the Knight Group of companies that specialise in the processing and supply of the highest specification materials to demanding industries. KC Smith is a specialist manufacturer and stockist of wire products for orthodontic, medical and laboratory research purposes.

They have a diverse customer base across Europe including dental hospitals, universities, laboratories, technicians, stockists and private practitioners, building their reputation since the 1940s.

Challenge

KC Smith had never previously traded online but recognised the time and cost savings e-commerce could offer them. Having recently replaced their ERP system, they were also keen on the ability to integrate a new e-commerce site with it. The site would also need to cater for wholesale account customers, as well as one-off retail purchases.

Solution

A Realnet e-commerce website offered the ideal platform to get KC Smith trading online quickly. With the additional wholesale package, the website was set up to accommodate account orders. The modular design of the LeanCMS platform means that the website can be integrated with their ERP system when they are ready to do so.

Results

The new e-commerce website has provided KC Smith with an additional route to market. The site began to receive orders on the very first day of going live, proving there was a demand for this sales channel. KC Smith expects sales to keep increasing, and further developments are planned.

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Where to start?

If you're not sure where to start, Realnet's completely free website and digital marketing review will point you in the right direction. Our experts conduct a comprehensive analysis of a number of aspects of your website and marketing strategies and will provide you with a free report highlighting areas which are causing you to lose business and make suggestions for improvements that will have a measurable positive impact.

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