Filcris Ltd is the largest stockist and fabricator of recycled plastic products in the south of England and has been working with recycled plastics for over 25 years, making it one of the longest established businesses in the industry.
Filcris Ltd is one of Realnet’s longest-standing clients, with a number of revisions, refinements and iterations over our 10-year relationship. Our challenge with this latest version of the site was to update its responsiveness to ensure a seamless mobile experience, to introduce elements from our LeanCMS toolkit to enable Filcris to content manage their site more effectively and finally to build the new iteration on a platform that will allow and encourage growth over the next five years.
A key aspect of Filcris Ltd’s day-to-day operation is being able to sell directly to the public with a buying journey that’s easy to navigate, allows customers to browse products, options, sizes and colours easily, select what they want and checkout with ease and confidence.
Realnet’s latest, fully-responsive version of the website includes a newly-rearranged category flow that allows visitors to enjoy a clear, efficient browsing process whether on a desktop, tablet or mobile, and an easy checkout system for guests, trading account buyers and registered users alike.
To enhance the look and feel of the new site, Realnet implemented a cleaner, wider layout to highlight Filcris’ product and project images in an attractive visual way.
And because the site is built on the LeanCMS platform, Filcris are able to quickly and easily update their products, images, prices and more on their own site whenever they need to.
The new website produced astonishing results within the first two weeks of going live. Most remarkably, the website showed a 63% increase in website conversion rate and a 70% increase in revenue compared to the same period the previous year.
Realnet is now working with Filcris on further Digital Marketing campaigns to ensure continued growth, conversion and revenue generation.