EMC Hire is the largest hire company for specialist equipment in the RF and EMC field. Their partnership with WEMEC Ltd and Frequensys Ltd also provide customers with an extensive portfolio of additional EMC and electrical-related services including on-site measurements, chamber validations and equipment procurement.
EMC Hire first came to Realnet in 2008, with a dated website that lacked visual appeal, design hierarchy, strong SEO and a consumer-focused approach.
Specifically, one of the greatest challenges was presenting the vast array of products that EMC Hire offers in a neatly-categorised way to allow visitors to find what they were looking for quickly.
EMC Hire needed a way to keep their product list up to date, and self-manage content, images and ways to surface featured products on the home page.
Realnet’s first rendering of the website answered each of these challenges, and the site – now in it’s the third iteration – has continued to evolve to meet modern design and functionality standards.
A fresh new look has lightened up the site, with visual appeal highlighted in the large images on the home page.
An improved product filtering system makes the site extremely easy to navigate, with clear visual cues guiding visitors to where they want to go.
There is now a news module so that more dynamic content can be maintained and displayed on the home page.
SEO has been refined to ensure EMC Hire is found for the vast array of search terms used for their product range.
The new site is also easier to manage via LeanCMS and enables the home page banners and portals to be changed to reflect new offers, featured products and more.
EMC Hire’s new website has experienced remarkable results, with the refined SEO leading to an increase in organic search traffic of 10.5%, and an improvement in the number of sessions by 11.25%.