EasyPQQ is a bid submission software. It helps users to create new tenders and documents quickly and easily.
The previous website had a lot of useful, informative information, however, this was not presented to visitors in a clear, consistent manner. The client has a fantastic software solution backed up by high-quality services and giving the 'Software as a Service' message was important.
The take-up of the EasyPQQ software and services within a number of sectors showed that once a particular industry understood how useful and customisable the software was, further sales to the sector escalated.
Realnet worked with the client to identify key areas of interest to potential decision-makers. Clear navigation to, and information for the following, areas was established; Features, Benefits, Sectors and Services. Each of these areas could then be backed up by client case studies, testimonials and review ratings.
The entire website content was reviewed and edited/added to in order to clearly highlight the offer and to maximise search engine optimisation (SEO). Also, a number of calls to action were implemented that were not 'in your face' but were prominent enough to encourage communication.
The website has generated a steady number of enquiries and software demonstration bookings. The number of site visitors has increased month on month in comparison to the previous years figures, in some cases by over 50% for organic (search engine) traffic.
Regular review meetings with the digital marketing team ensure that dynamic content such as news, case studies and testimonials are consistently updated and added to.