Burwell Maintenance offer full building and maintenance services to commercial premises throughout East Anglia and beyond. It is a competitive market and web enquiries are an essential part of the marketing strategy.
The challenge was to upgrade an elderly website to a smart, modern platform with full CMS (content management system) that allowed for greater (and easier) digital marketing management, particularly search engine optimisation (SEO). The client had limited time for re-writing page content.
Realnet guided the client through a project planning phase to ensure that design and functionality requirements were identified and met. This included a strategy for utilising existing content where appropriate while identifying further content for SEO and marketing purposes.
Using the Realnet Small Business Package web platform, the costs were minimal and Realnet took care of the content transfer from the old site to the new. Several new pages were added and existing page content was optimised (SEO) through ongoing digital marketing support.
A professional-looking new website has been created that lends itself to easy and efficient SEO operations via built-in CMS features including easy news and testimonial addition, homepage content controls, SEO reports and a metadata rule system. The website can now be managed by the client with inputs from the Realnet digital marketing team.