Case Study: The FirePit Company
From their workshops in rural Suffolk, The FirePit Company’s small, highly skilled team design and produce bespoke, handmade steel firepits that stand the test of time. Using advanced plasma cutting techniques (and a steady hand), their process involves meticulously cut around hand-drawn designs to create stunning, three-dimensional pieces of art.
Challenge
In 2024, The FirePit Company recognised that their WordPress/WooCommerce website didn’t reflect the premium quality of their products. They approached Realnet to review the site and propose improvements that aligned with their ambitions for growth.
Our goal was clear: design a website that would boost visitor traffic and online sales while maintaining the brand’s identity, well-known through social media and prestigious events like the RHS Chelsea Flower Show.
Since The FirePit Company’s team was familiar with WordPress and WooCommerce, Realnet recommended retaining this platform for its flexibility and ease of use. Key objectives included:
- Showcasing products through a user-friendly online catalogue.
- Simplifying the sales process with multiple payment options.
- Enhancing the brand’s visual appeal without losing its essence.
Solution
Realnet developed a new eCommerce website that preserved the brand’s identity while delivering a seamless shopping experience. Key features include:
- A streamlined online catalogue for fire pit spheres, bowls, garden features, and fuels.
- Product variations like size, finish, and fuel type presented in a clear, user-friendly format.
- A simplified checkout process, enabling customers to complete purchases in just five clicks.
To improve navigation, Realnet worked closely with The FirePit Company to organise product categories, ensuring they were accessible directly from the main menu. A dynamic, unobtrusive search function further enhances usability.
Additionally, Realnet integrated the website with Xero, offering a smoother and more cost-effective accounting integration than the previous system.
Mobile First Design
Ecommerce Website Design
SEO
Increase Sales
Results
The FirePit Company now has a website that matches the craftsmanship of their products. Highlights include:
- A responsive design that performs beautifully on desktop and mobile.
- Consistent page layouts for easy navigation.
- Full control over the website, allowing the team to manage content using the familiar WordPress and WooCommerce platform.
With a solid foundation in place, the site is future-ready, with plugins already scoped for additional customer features.
%
Increase in revenue
Jan – March 2024
vs
Jan – March 2025
%
Increase in visitors.
Jan – March 2024
vs
Jan – March 2025
What do the FirePit Company Say?
“We’re thrilled with our new eCommerce website. Realnet delivered a site that meets our requirements, reflecting our brand and vision. We couldn’t be happier with the result and the seamless experience from start to finish. Our new site began generating high-quality orders within hours of going live.”
Diana André – Marketing Director
The FirePit Company, Essex/Suffolk Border
Does your Ecommerce Website Work for You?
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