Case Study: Light Partners

US based Light Partners design and facilitate both external façade and interior feature illuminations along with the authoring and programming of timed and kinetic light shows.

Light Partners are world renowned specialists in creative, innovative architectural lighting. Collaborating with architects, developers, interior designers, general contractors and project managers, Light Partners advise, design, plan and oversee the installation of lighting displays for all kinds of buildings, structures and natural landscapes.

Challenge

Light Partners had a website that was built on a bespoke platform that was causing some limitations in content management, especially in terms of case studies and gallery features. We also wanted to improve the user-experience on smaller screens.

Working within a truly visual industry, it was imperative that their projects could be showcased in an online portfolio.

Solution

The overall design was kept simple, yet elegant in order to allow the Light Partner imagery to ‘do the talking’. Neutral colours of black white and grey were used in the background to lift the lighting photography.

Key service areas were identified:

  • Architectural Lighting
  • Health and Fitness Centre Lighting
  • Specialist Lighting

Landing pages were created for these areas, with individual galleries acting as visual case studies. Other pages provided additional company and service information while also highlighting the project galleries and encouraging enquiries.

Results

The new Light Partners website showcases one of their biggest promotional tools – great photography of their lighting designs. Subtle image effects enhance project photography without taking the focus away from the work.

Behind the website design, content has been optimised for search engines in line with a keyword research-driven list of target search terms.

Light Partner's website on a laptop - improved responsiveness

In April 2024, analytics showed us the following results compared to April 2023:

%

Longer Average Engagement Time

%

More Organic Traffic

%

More New Users

What do Light Partners Say?

“The website looks wonderful both on the desktop and mobile. Thank you so much for the hard work.”

Darryl Vaughan – Creative Director
Light Partners, USA

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