Case Study: Light Partners
US based Light Partners design and facilitate both external façade and interior feature illuminations along with the authoring and programming of timed and kinetic light shows.
Challenge
Light Partners’ previous website was built on a bespoke platform that was causing some limitations in content management, especially in terms of case studies and gallery features. Which is something they were keen to make better use of. We also wanted to improve the user experience on smaller screens and other devices.
As Light Partners are a well-established business and very well-known it was important to make their site as visually stimulating as possible whilst reflecting their brand and tone of voice.
Solution
The overall design was kept simple, yet elegant in order to allow the Light Partner imagery to ‘do the talking’. Neutral colours of black white and grey were used in the background to lift the lighting photography.
Key service areas were identified:
- Architectural Lighting
- Health and Fitness Centre Lighting
- Specialist Lighting
Landing pages were created for these areas, with individual galleries acting as visual case studies. Other pages provided additional company and service information while also highlighting the project galleries and encouraging enquiries.
Portfolio Website Design
SEO
Increase Enquiries
Hosting & Support
Results
The new Light Partners website showcases one of their biggest promotional tools – great photography of their lighting designs. Subtle image effects enhance project photography without taking the focus away from the work.
Behind the website design, content has been optimised for search engines in line with a keyword research-driven list of target search terms.
The new website has helped Light Partners win some great contracts in the States and is boosting their business presence here in the UK.
%
Longer Average Engagement Time
%
More Organic Traffic
%
More New Users
Ongoing Support
Light Partners, who are now part of our hosting and support package, have recently requested comprehensive training on making the most of the WordPress platform as they aim to grow their digital presence and streamline their content management processes. By understanding the basics of uploading content to their case studies section.
Our training empowers our clients to independently manage their websites with confidence and ease. It makes them well-equipped to update written content and images, troubleshoot common issues, and implement new features as their business grows.
For clients that need a more hands-on approach from us, we have a range of other digital marketing packages where we handle everything from SEO and content creation to working with you to highlight opportunities for you to grow your online presence, brand awareness, sales and enquiries.
What do Light Partners Say?
“The website looks wonderful both on the desktop and mobile. Thank you so much for the hard work.”
Darryl Vaughan – Creative Director
Light Partners, USA
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