Case Study: Hyprosteps

Hyprosteps Ltd. has been a leading UK manufacture of safety steps and material handling equipment for over 30 years. As well as manufacturing most of their extensive range of safety steps and trolleys from their purpose-built factory in Brandon, Suffolk, Hyprosteps also build custom equipment.
Having worked with Realnet for many years on their website and digital marketing, Hyprosteps trusted us to rebuild their ecommerce website using the WordPress and WooCommerce platform.

Challenge

The previous Hyprosteps website had been built using a bespoke website platform in order to display product variants in a dynamic manner. This was to accommodate product ranges with varying attribute types across multiple categories. For example, a trolley product will have different wheel variants while safety steps do not.

It was essential that customers could view product variations clearly and easily as some attributes, such as weight capacity, have health and safety, as well as practical implications.

While the bespoke solution had some presentational benefits and useful features, websites have a lifespan, and its age was starting to impede both speed and search engine expectations (including Core Web Vitals).

A new, more contemporary looking website was required, that combined a clear product catalogue with the benefits of a new, technically robust platform.

Solution

The new Hyprosteps ecommerce website was built using WordPress and WooCommerce.

Realnet exported the existing product catalogue to preserve the complex variant attributes across the categories, leaving Hyprosteps with minimal data setup and checking to do. This catalogue data is displayed in a user-friendly format so that customers can easily see and understand the differences between dozens of product variants at a time, allowing them to find the correct specification for their needs.

As well as maintaining the familiar look and feel of the online shop, Realnet transferred and improved all of the useful SEO content that had been created over a number of years.

Ecommerce and online marketplace integration

Ecommerce Website Design

SEO Cambridge

SEO

Ecommerce and online marketplace integration

Increase Sales

Website visitor conversion

Increase Trade Registrations

Results

The new Hyprosteps website continues to be well regarded (and well used) by customers. It continues to rank well with search engines such as Google for key product lines.

The new WordPress ecommerce website provides an improved experience on mobile devices, and makes better use of product photography, so that customers feel more reassured about their purchases. It was a great opportunity to improve the showcase of custom products which they design and manufacture for some very high profile clients.

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More Enquiries

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More Trade Registrations

What do Hyprosteps Say?

“We knew that Realnet would do a great job with the website but what really blew us away was how stress-free the project was! They had a clear idea on how to migrate the product catalogue and the other web pages and took the lead in sorting everything out.”

Rob Gutteridge – Sales Manager
Hyprosteps Ltd, Brandon, Suffolk

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