Case Study: Gee Tee Bulbs

Gee Tee Bulb Company is a family-owned business that has been supplying a wide range of flower bulbs since 1961. With more than half a century of trading behind them, Gee Tee has become the supplier of choice for both professional and amateur gardeners.

They are one of Realnet’s longest-standing clients, having been with us for over 15 years, with their website and digital marketing having evolved into a full ecommerce website with Sage integration to manage inventory and orders.

Challenge

Gee Tee has two clear seasons each year – one for selling Spring Flowering bulbs and another for Summer Flowering bulbs. The impact of these two seasons is that they need a website that can quickly adjust stock and focus to promote the correct products to customers at the right time, with a switch over that can take place each January and May.

The new website needed to accommodate:

  • The pre-order of products with a future dispatch date.
  • Customer notification of despatch dates.
  • Catalogue wide search for species, cultivar or variety.
  • Product listings with price breaks to apply discounts to higher volume purchases.

 

Solution

Gee Tee’s latest ecommerce website is WordPress and WooCommerce based, specifically set up to accommodate the challenges of a seasonal switch over, multiple products and categories, flexible ordering systems and integrated order management.

The homepage makes use of image-based promotional areas in prominent positions, accommodating both the seasonal switch over and regular promotions to highlight relevant, seasonal products.

Our first task was to structure a user-friendly product catalogue, accommodating seasonal requirements and order processes. We restructured the product catalogue so that categorisation by species and variety was intuitive, supported by filters, allowing products to be discovered by colour, height, flowering month and more.

We updated meta data to improve SEO, and we implemented a consistent naming convention for products and categories to ensure that on-page content was set up to include genus, species or variety names and variations as well as product types like bulb, corm or plant. This helped to cover a range of potential search engine search terms and improve general SEO.

Website design, Cambridge

Ecommerce Website Design

Ecommerce and online marketplace integration

Product Catalogue Structure

SEO Cambridge

Search Engine Optimisation

Website visitor conversion

Increase in Sales

Result

The website is well optimised, so Gee Tee enjoys premium rankings for a range of their products, all of which contributes to improved brand reputation and throughput in sales and enquiries.

Gee Tee continues to enjoy a growth in online sales both with a new customer base as well as their regular repeat customers. Sales volume increases are matched by a growth in website traffic, with customers able to make use of easy search tools, pre-ordering tools and overall purchase process to get their spring and summer bulbs each year.

The results were impressive:

  • New Users Up By: 37% 37%
  • Organic Search Sessions Up By: 34% 34%
  • Revenue Up By: 59% 59%

What do Gee Tee Say?

“Realnet have been supporting our business as web developers and digital marketing experts for over 10 years. The whole team get involved where they can with specialist advice and ideas.

Realnet have started our website from scratch, meeting with us regularly to get us exactly what we hoped for. Platform development to support our website has been ongoing and positive. If there is a solution they will find it! We now have a user friendly website, with good functionality and great SEO monitoring.

Response times are very quick, they care about your business and how it develops. Great team work!”

Sharon – Director
Gee Tee Bulbs, Lincolnshire

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