Case Study: Filcris

Filcris Ltd is the largest stockist and fabricator of recycled plastic wood products in the south of England and has been working with recycled plastics for over 25 years, making it one of the longest established businesses in the industry.

Our relationship with Cambridgeshire-based Filcris has spanned many years, over which Realnet has managed their website, digital marketing and PPC campaigns.

Challenge

The old Filcris ecommerce website was built in a bespoke website platform that was reaching the end of its lifecycle, so it was time to redesign and rebuild to be more contemporary.

The first task was to transfer the product catalogue and customer accounts from the original database to the new WooCommerce system while not disrupting their day-to-day operations.

The website redesign and build needed to incorporate a number of customer-friendly features, including quote requests, clear lead time messaging and sample requests.

Solution

The new Filcris ecommerce website is WordPress and WooCommerce based and has been set up to enable:

  • Multiple product variants for sizes and colours
  • Quoting as well as orders
  • Cutting options and pricing
  • Clear lead times using traffic light colours
  • Quick and easy product filtering
  • Dynamic product search
  • ‘Request a Sample’ option

We worked from the ground up, updated keyword research was built into the new Filcris ecommerce website to enhance their ongoing SEO. Realnet digital marketing services are ongoing, with a continuous cycle of monitoring, analysis and modification of the website content.

Web design, Cambridge

Web Design

SEO Cambridge

SEO

Ecommerce and online marketplace integration

Ecommerce

Responsive web design, Cambridge

Great User Experience

Results

Great SEO means that Filcris enjoys top rankings in Google for a range of their products and product related terms, building their brand reputation and increasing sales.

Post-launch, the results were impressive:

  • Sales Up By: 15% 15%
  • New Users Up By: 12% 12%
  • Engagement Time Up By: 7% 7%
Raised Walkway - Filcris website

What do Filcris Say?

“Following the rebuild of our website we have been really busy with orders and the transition to the new WooCommerce website did not slow us down at all!”

Chris Went – Director
Filcris Ltd, Cambridge

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