iTEXS is a well-established IT support company in Cambridge, offering managed IT services, cyber security solutions and structured network cable installation.
Realnet developed a brand-new website for iTEXS and also manages ongoing digital marketing strategies and campaigns for them.
iTEXS approached Realnet to develop a new WordPress website to replace their ageing website that was beginning to fail in various areas and drop down search engine rankings. They had previously created and maintained the website themselves, but wanted the site and the online digital marketing to be taken care of by a professional agency, freeing up their own resources to focus on other areas of the business.
They asked Realnet to build them a website to promote their services and products. Additionally, they tasked us with identifying new keywords to drive more Cambridgeshire based traffic to the site and generate meaningful sales enquiries.
Realnet’s first task was to conduct a thorough website audit, during which we discovered:
- Their website was beginning to look dated
- Mobile responsiveness needed improving
- Poor SEO meant poor rankings in search engine
- Multiple social media accounts leading to confusion around the brand’s identity
The decision was made to develop a new responsive WordPress website focused on:
- Improved website structure and search functionality
- Responsive and mobile friendly to ensure Google compliance
- Reworked site content for improved SEO
- Build the site specifically for use on mobile and tablet platforms in line with current SEO practices
Once the new website had been developed and launched, Realnet implemented a series of digital marketing strategies focused on content marketing, dynamic content and enhanced page content, and has suggested new strategies including video to help to increase organic traffic to the website.
Following the new website delivery and our ongoing digital marketing, ITEXS has experienced a significant increase in high-quality enquiries through the website including startups in the biotechnology and engineering fields, local businesses and science parks in their target audience area.
Furthermore, the website has experienced a significant improvement in organic rankings for a range of relevant keywords and searches, and continues to improve in key SEO metrics each month.
What does iTEXS say?
“Realnet have done a great job for us from the initial website build to the ongoing digital marketing which has seen our site improve in key SEO metrics each month.”
David Kilpatrick – Director