Case Study: Checked Inn
Checked Inn provides affordable and flexible short to mid-term accommodation for professionals in central Cambridge, and for companies looking to place employees prior to relocation, or on contracts.
Challenge
Checked Inn’s existing website looled dated and was not straightforward to navigate. The SEO was not very good and enquiries were slow.
Our brief for the new Checked Inn website was to:
- Modernise and improve the overall website design.
- Improve SEO
- Improve user-experience on smaller devices.
- Allow the client to easily update the website themselves.
- Increase enquiries.
Solution
Our solution was built around the delivery of three key goals:
- Local and targeted SEO
- Clear communication of property amenities and services
- Encourage visitors to enquire
The new website is built in WordPress and allows the client to add to and update it as required.
Result
The new website design is bright and modern, it presents their properties and service information in a more user-friendly manner with well-placed calls to action.
Their rankings for key search terms increased immediately as did the number of new users and average engagement time.
In October 2024, analytics show the following increases compared to October 2023:
%
Longer Engagement Time
%
More Geo-Targeted Sessions
What do Checked Inn Say?
“Communication was great from start to finish and Realnet took on board our feedback and quickly acted on our suggestions. We are really pleased with the vibrant and modern looking website created for Checked Inn.”
Sami Al Haboubi – Office & Systems Manager
Citystay Group, Cambridge
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