Mamboats are a new and unique concept in luxury boat charters and are part of the globally recognised Mambo Ibiza club brand. They approached us with a requirement for a site that was not only reflective of their upmarket status, but that also offered some very specific back-end functions.
As well as being visually appealing on a desktop, the site had to also look great on an iPad, so that it could be used as a live sales tool by the company’s reps. It also had to have a comprehensive online booking system, that would be easy for both viewers and staff to use, but that could effectively offer a complete administrative tool.
Above all, the site had to have the correct feel of quality, sophistication and fun to both fit with the parent company branding, yet sit apart as a luxury offering. It also needed to be completed quickly so that it was live in time for the main booking season.
It was decided to approach the project from a ‘mobile-first’ perspective, and built in a responsive manner. This meant that as well as looking great, the layout would also be optimised for the best user experience on different size screens.
However, the real magic was to happen back stage and unseen. The booking process had several complexities, such as timings for multiple trips, boat downtimes, agent booking & end-user booking, on-board drinks orders and staggered payment options. The payments system also needed to integrate with a Spanish bank.
Through consultation with Mamboats, we designed a single booking system that could be used by both external customers and staff internally, so it would function as a complete sales management tool. The system maintains the availability calendar, produces reports and schedules the boat crew - furthermore, it synchronises with staff phone calendars, sending work rotas automatically.
The front-end design was a very enjoyable project for our design team. Coupled with great quality input from the client, and a free hand to express ideas, the end result was a site that far exceeds the visual qualities that Mamboats had in mind.
With careful project management the site was designed, built and launched in the required timescale. We also released a mirrored ‘test bed’ version of the site to allow reps and staff to practice using the booking system before taking live bookings.
The site was an immediate hit, drawing heavy traffic on its first live weekend and generating a buzz on Facebook and Twitter. The boats have been fully booked this summer, with a number of celebrity bookings, supporting Mamboats’ ambitious growth plans.