KickOff are a 24/7 football news company providing arguably the largest source of South African related Football news in the world. They have a printed monthly magazine that accompanies their online news service.
The team at KickOff recognised that their old website was in need of a refresh. It had served them well in the past, but technologies, social media, and viewer patterns had changed considerably over the preceding few years, and a new site was needed to keep pace with new trends.
KickOff asked us to provide a new website design, together with an easy to use content management system (CMS) that would allow them to update the site quickly and easily.
KickOff were also aware that over 60% of viewers to their site would be using a mobile device, making the mobile site an essential part of this project
At Realnet, our approach towards projects is that whilst we are experts in our field, our clients are experts in their field. Building a relationship, building a GOOD relationship, is the best way to providing a service that will last long into the future. This is why we believe in a consultative approach to web development.
Pictures sell the stories, and we always knew this would be an image rich website. We knew that the majority of viewers would access the site from a mobile device, so we developed a mobile version that would load quickly in areas where signal coverage may not be ideal.
The KickOff website was already a popular site, so we developed a server set up that could not just cope with the current level of traffic but over and above the anticipated increased levels. A reverse proxy caching server, two front end servers and a database server are all used to ensure the 1600 simultaneous page requests are dealt with quickly.
Like many industries, Kick Off sell advertising on their site. The more visitors to the the site, the more eposure an advertisement receives.
Since developing Kick Off's main site and mobile site, there has been a sizeable increase in visitors. When compared with the same period last year, the site visitors have increased to the following extent:
Visits to the site: +59.23%
Unique Visitors: +50.66%
Bounce Rate: -1.46%