Responsive & Mobile Design
Gain a greater audience-share by being visible everywhere
What are they and what's right for my business?
Mobile browsing is a hot topic in our fast moving world; from ipads to phones, the smart device is rapidly becoming the primary viewing choice for on-the-go people. Over 51% of mobile handsets are smartphones, and 85% of owners use their devices to search for local information.*(Google) Is this a market you can afford to ignore?
A mobile website is a dedicated site, optimised for viewing and usability on a smartphone size screen. It is effectively a distinct and separate entity to a company's main desktop website. A responsive site, on the other hand, is a single site designed to resize and reconfigure to best display on whatever size screen the viewer loads it up on - be it desktop, tablet, or mobile. There are different reasons why you may choose one over the other - click on the tabs above to learn more, or visit the case studies for www.mamboats.com & www.kickoff.com to see how Realnet have advised and responded to two very different types of viewer requirement.
Responsive websites are exactly that - responsive. The site identifies the browser size and responds by rearranging the view to fit, with images, text, and icons at the optimum size.
All websites can be viewed on any size device. However, on a smaller screen, a non-responsive site will simply show up as a compressed view. If visitors cannot view your content because it is too small, they won't hang around. And if they're not hanging around, they're going to your competitors' sites instead.
The real benefit of responsive design, therefore, is that one site covers every eventuality. If your profile client uses their ipad on the train, searches on their phone between appointments, and uses a laptop in the office; with a responsive site you can be sure that they can engage with you wherever they are.
Take a look at www.mamboats.com for a great looking example.
It's all about context and goals - why are people visiting your site, and what is it they're looking for? In some situations, it may be better to serve up a different experience to a mobile viewer - for example, if you visit your bank's website on your phone, is it more likely you're checking your balance or completing a complicated loan application? Different situations can require a diverse set of interactions, and this is where the dedicated mobile site comes into its own.
Still not sure what would work best for you, or have some ideas you'd like to investigate? Then contact the team at Realnet today for a no obligation consultation. Our experience and in-depth knowledge of the digital sphere will ensure your web presence is delivered in the most engaging way for your audience.
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