Realnet follows Google's guidelines and has the experience to develop websites that are readily found by qualified visitors. Contact us today to find out how a search engine friendly website can gain you business.

The Benefits to You

Our solution starts at the beginning. We work with a new client to fully understand their business and their goals.

Natural Business Sections

We break the business down into natural sections. We use this approach to allow us to develop each section of the business uniquely.

For example we would have separate sections for service and sales in a car dealer website.

This approach is useful for site visitors and also helps the search engines to 'understand' what the section is about.

Benefits – not Features

We work with our clients to see what benefits each section of their website can offer potential customers. It is important to explain the benefits from using your services, and not just listing the services themselves.

For example an IFA might have access to hundreds of sources of mortgages but their customer is interested in the best deal for them. So the benefit is 'best mortgage rates' rather than 'most mortgage sources'.

We then develop the key phrase set to cover as many aspects of the benefits that each section offers.

Who is looking for you?

Each key phrase set is then analysed to see what traffic it will generate and what level of competition exists.

With this information analysed we recommend the keyword set that is most appropriate to optimise the website for.

After all it is of little value to be number one for a search phrase that is not being used!

Identifying the keywords that potential customers will use is the foundation on which we build our solutions.

Using the Keywords

With the keyword set finalised for each section of the site the hard work begins.

Each section of the website has to be constructed to focus on the keywords in a natural and informative way.

The keywords must be incorporated into the code without over exploiting them or using them in a way that could be interpreted by the Search Engines as spam, with the risk of falling foul of their site banning rules.

Regular updates to keep the site fresh are recommended to keep the site interesting for visitors and also for the search engines. A regularly updated site will draw the search engine spiders back more often and raise the site profile in the search engine's 'eyes'.

And then we need to consider the site usability and the 'call to action' we want from the site visitors. But that is the next section of a Realnet Internet Solution.

Finally, don't take our word for it ...

We don't take shortcuts or look for quick fixes.

We build a solid solution based on in depth review and analysis of our client's goals.

It takes a little longer and it costs a little more.

But we can quote from many clients who have benefited from our approach.

Take, for example, First Edition translations in Cambridge. A 25 year old company who had watched their online business gradually drop away.

Their General Manager, Karin Tucker wrote to us:
"In the first year of our new optimised website, the directly attributable gross profit from the website has been triple the design and first year hosting costs."

The main Search Engines and Directories