A/B Marketing

by Dr Tony Berg

54% growth in on line sales Xmas 2006 over 2005.

e-mailing your customer base is a powerful way to tap into the growth in online business.

But what is the best way to communicate your message?

Conservative or aggressive? Textual or graphical?

Until now smaller companies were forced to take these decisions on an ad hoc basis.

Powerful website analytics were reserved for large companies with budgets to pay for them and resources to analyse the results.

And then came Google Analytics – all the power and offered free of charge by Google.

Now there is no need to guess which style and approach are the most effective in drawing customers to your website.

But with so much power, for most companies the burden of managing the information and using it to improve the website performance is too daunting.

Amongst a host of analytic tools we offer at Realnet is A/B e-mailing management for our clients and we generate on their behalf a full report on the relative performance of the two styles.

And there is more. We can now evaluate different versions of critical web pages and measure which is best at converting traffic to customers.

To tap into the growth on the Internet it is ever more important to keep up with the technology to stay ahead of the competition.

At Realnet we are integrating these powerful new tools into our client partnership programmes. By sharing resources we are helping keep our client websites ahead of their competition.

Dr Tony Berg
Managing Director - Realnet Ltd
tonyberg@realnet.co.uk

Article originally published in Cambridge Network Connection magazine Issue 26, 01/02/2007.

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