/* call it */

var optima_bold = {
  src: '/includes/fonts/optima-bold.swf'
};

sIFR.activate(optima_bold);

sIFR.replace(optima_bold, {selector: '#content-heading'
			 ,css: [
					  '.sIFR-root {color:#ffffff;}'
					]
			 ,wmode: "transparent"
			 });